Jen Bennett Schwab, Founder of Cabana Chalet
Jen's lifestyle embodies the shore-to-slope spirit of Cabana Chalet. When she's not coaching track and field and running club for 3rd-8th grade students, you'll find her cheering from the sidelines at her children's basketball, volleyball, and baseball games, carving fresh powder on her snowboard, or paddling across Lake Tahoe and the San Francisco Bay in summer months.
With an extensive background in Marketing and Communications for companies like Avast and thredUP, Jen brings a strategic vision paired with creative expertise to every Cabana Chalet design. This isn't her first foray into accessories—in 2008, she founded Jendarling, a line of stylish, eco-friendly garment bags launched at London Fashion Week. The brand made waves and caught the attention of Elle UK, Entrepreneur, Conde Nast Traveler, and even appeared on the hit show "Gossip Girl."
Jen's approach to Cabana Chalet mirrors her active lifestyle: authentic, adventurous, and always with an eye for stylish functionality. She created Cabana Chalet to fill a genuine need—headwear that performs as impressively on mountain trails as it does on city streets, never compromising on quality or design. Her deep connection to school sports teams throughout the Bay Area has inspired Cabana Chalet's commitment to creating spirit wear that students and parents alike are proud to wear. It's a brand she hopes to grow with her children.